Teenagers are faced with a variety of sources of influence in their communities and the world around them. They are exposed to the use of alcohol, cannabis, and other drugs in movies, television, the lyrics of popular songs, and the presence of alcohol outlets in their communities. They are also exposed to a wide range of advertising that promotes and normalizes the use of alcohol. In theory, alcohol advertising should be designed for young and older adults but not teenagers who are under the legal drinking age. In practice, the intended target audience of specific ads is questionable.

This activity in this third learning theme is intended to encourage students to turn a critical eye on local alcohol advertising and evaluate the apparent messages as well as the various audiences that might find the ads appealing.

A summary of the curriculum links, activity objectives, time and preparation required, and the necessary materials can be found by clicking
here or on the Outcomes link in this section.