Introduction
Teenagers are faced with a
variety of sources of influence in their communities and
the world around them. They are exposed to the use of
alcohol, cannabis, and other drugs in movies, television,
the lyrics of popular songs, and the presence of alcohol
outlets in their communities. They are also exposed to a
wide range of advertising that promotes and normalizes the
use of alcohol. In theory, alcohol advertising should be
designed for young and older adults but not teenagers who
are under the legal drinking age. In practice, the intended
target audience of specific ads is questionable.
This activity in this third learning theme is intended to
encourage students to turn a critical eye on local alcohol
advertising and evaluate the apparent messages as well as
the various audiences that might find the ads appealing.
A summary of the curriculum links, activity objectives,
time and preparation required, and the necessary materials
can be found by clicking here or on the Outcomes link in
this section.