Introduction
In this session, students explore positive ideas about
drinking alcohol that are promoted and reinforced in ads
for alcohol. A key component of this exploration includes
understanding the consequences of drinking—the
negative side of alcohol use that is seldom alluded to in
alcohol ads. Students will discuss some common myths about
drinking that seem to be upheld in alcohol advertising. In
groups, students create their own parody ads that try to
portray the reality of the consequences of drinking.
A summary of the curriculum links, activity objectives,
time and preparation required, and the necessary materials
can be found by clicking here or on the Outcomes link in
this section.