In this session, students explore positive ideas about drinking alcohol that are promoted and reinforced in ads for alcohol. A key component of this exploration includes understanding the consequences of drinking—the negative side of alcohol use that is seldom alluded to in alcohol ads. Students will discuss some common myths about drinking that seem to be upheld in alcohol advertising. In groups, students create their own parody ads that try to portray the reality of the consequences of drinking.

A summary of the curriculum links, activity objectives, time and preparation required, and the necessary materials can be found by clicking
here or on the Outcomes link in this section.