Below is the
Introduction to Learning Theme Three
as
found in the Curriculum Supplement. Read through the
overview for Learning Theme Three.
Teenagers
are faced with a variety of sources of influence in their
communities and the world around them. They are exposed to
the use of alcohol, cannabis, and other drugs in movies,
television, the lyrics of popular songs, and the presence
of alcohol outlets in their communities. They are also
exposed to a wide range of advertising that promotes and
normalizes the use of alcohol. In theory, alcohol
advertising should be designed for young and older adults
but not teenagers who are under the legal drinking age. In
practice, the intended target audience of specific ads is
questionable.
This
activity in Learning Theme Three
is intended to
encourage students to turn a critical eye on local
alcohol advertising and evaluate the apparent messages
as well as the various audiences that might find the ads
appealing.
Becoming Familiar with
the Activities
Using either your hard copy of the supplement or by
clicking on the Learning Theme Three
link,
read through the time frame and the activities for this
learning theme.
Checking My
Understandings
This section is designed to ensure your familiarity with
Learning Theme Three. Check your responses to these
questions before proceeding to the Final Session.
- What multiple messages
do alcohol advertisements convey?
- What critical and evaluative skills can you hope to foster in students for looking at alcohol advertising?
All done? Please go to the Final Session.